2007年HI-TEC服飾即將登陸中國大陸市場

HI-TEC SPORTS was founded in 1974 in the appropriately
named village of Shoeburyness, in Essex, England. Our
original success grew the breakthrough design and
development of Hi-Tec’s first ever shoe, THE HI-TEC SQUASH,
specifically designed for the then fast growing game of
squash. An industry benchmark then and now, few shoes in
athletic footwear history have recorded unit sales of over 18
million pairs worldwide to date. The Hi-Tec Squash remains
Britain’s all time best selling sports shoe model to this
day.
It was not until 1982 that the Hi-Tec brand name and logo
were globally launched as a result of our decision to become
a major worldwide sports brand. The innovative, successful
global development of our brand became a casebook study at
the Harvard Business School. Today we are proud to report
that there are over 500 Hi-Tec styles being commercialised
throughout 80 ries world-wide, under the Hi-Tec Outdoor, Hi-
Tec Court, Hi-Tec Golf, Hi-Tec Sport, Urban collections and
Magnum brands. A whole family of great products for sports
and footwear enthusiasts.
In the United Kingdom our commercial strategy has
consistently been to focus on the -price market segment, and
as a result Hi-Tec has secured wide and varied distribution
to include both sportswear retailers and general “high-
street” shoe shops. This aggressive distribution
orientation has positioned Hi-Tec as one of the four unit
volume leaders throughout the UK sports shoe market
consistently over the last ten years.
As a result of these early successes throughout the 1970s
and 1980s, and in order to provide funds for expansion into
international markets, Hi-Tec Sports was floated on the
London Stock Exchange in June 1988, and in January 1992
successfully returned to the market by way of a rights-issue,
which served to generate additional working capital for
further global expansion. By the end of the 1990s, Hi-Tec
Sports was a truly global, successful brand and Company. In
2000, our Chairman, Founder and then-majority shareholder,
Frank van Wezel, bought back the company the markets, thus
once again making us privately owned and managed.
The company currently employs approximately 500 employees
and generates global sales of more than US $2500 million.
And the best is yet to come!

　　我們是英國HI-TEC公司。我們是世界上最富激情的企業之一。我們
沉醉于制造最優秀的休閑及運動鞋服。顧客穿上立即感到舒服
（INSTANT COMFORT）與重量超輕（V-LITE）及高科技應用是HI-TEC產
品的鮮明特性。
為什么？因為你熱愛生活，你的閑逸時光非常寶貴，不能穿著不舒
服的鞋或服飾令你舉步維艱。

盡享生活美好
HI-TEC矢志不渝，目標明確，致力向顧客提供價錢合理、設計新
穎、舒適與超輕的優質產品。我們積極應用嶄新科技，及突破性的物
料，研制最高舒適度的產品。無論您追求卓越的球場表現，或是悠閑俊
朗的時尚形象，HI-TEC都能滿足需求，讓你盡享生活美好。
HI-TEC是輕松的，友善的，時尚的，舒適的，開朗的。

Hi-tec在全球85個國家和地區均有銷售,是歐洲銷售增長最快的鞋服
品牌之一,在HI-TEC系列產品中,HI-TEC OUTDOOR系列產品在2005年9月
Sporting Goods Intelligence 體育用品商情發布的最新調查報告指
出，HI-TEC在全球戶外鞋服的銷售排名中，躍升至第3位。
在市場推廣方面,作為歐洲多個國家體育運動用品贊助商的HI-TEC公
司,其贊助的蘇格蘭田徑運動員Chris Baille在墨爾本英聯邦運動會的
110m跨欄項目中獲得銀牌,同時榮獲2006年度蘇格蘭最佳田徑運動員
獎；由Hi-Tec 贊助的世界級壁球運動員David Palmer，在美國紐約的
首屆Village Open公開賽上他以11-6, 11-9, 11-8的成績，擊敗對手
Mohd Azlan Iskandar,直落3局獲得壁球冠軍；2006年11月19日，在日
本的年度Dunlop Phoenix高爾夫球賽上，HI-TEC贊助的愛爾蘭高爾夫名
將Padraig Harrington（帕德里哥•哈靈頓）擊敗美國對手“老虎”
Tiger Woods奪得了比賽的桂冠。
2007年，HI-TEC服飾即將登陸中國大陸，由高科技及超輕材質貫穿
URBAN,OUTDOOR,GOLF LIFESTYLE三系列的產品將給您帶來耳目一新的感
受！……

請享受我們的產品…