XXTRA target consumer group is the " temperament elegant ladies " they wanted to look beautiful, young woman, in addition, the relative part of people like leisure style rather than the traditional conservative office style occupation female, they are very focused on quality and has a strong purchasing power, not only the trendy and strongly prominent self they lead the fashion information, a high degree of influence on behaviorlarge, frequent social activities, hobbies, rich and colorful life with vitality, love and friends go shopping, color,style, more a bit of bold the brand has a certain degree of advocating mentality, and easy to cultivate brand loyalty, 25-45 years of grace the ladies belonging to the XXTRA consumer group.